One software platform – so many ways to use it.
In its most simplistic form, a Digital Asset Management system helps marketers store, catalog and manage talent usage rights of images and other creative assets. Files can be searched by titles, description and keyword metadata, and you can email links to large files to both registered and non-registered users. Your file management system should be completely customisable with your branding, colours and fonts.
A Brand Hub is a robust creative file management platform as mentioned above, but it also has custom brand guidelines pages to help explain your brand guidelines and brand values. Let’s face it brand consistency is paramount – but people can’t find or let along be bothered to read the large and technical PDF ‘phone books’ that are sent out once every 2 years. Instead, with custom brand guidelines pages, you can bring your brand to life, and show – vs. tell how to use your brand. Examples are having custom pages on logos, incorrect logo use, brand values, typography, colour, brand strategy and much more.
Within your Digital Asset Management platform, you can also create custom forms to order branded materials. Advertising and point of sale materials are a critical part of your marketing strategy – especially when it comes to materials that are distributed at grass root levels – such as in retail locations. By being able to order branded creative materials online, sales representatives, resellers and other people across the business can come to a centralised platform to browse creative options and place orders either with the marketing department, or straight to the printer or production studio.
With robust workflow, your digital asset management platform can become the heart of your marketing operations. Anyone who requires brand approval can submit a form to the “Brand In Box”, attach creative and specify how and when the creative will be used. They can even be elevated to legal. In reverse, you can display digital assets that are available but before they are downloaded, the user needs to specify how they will be used, when and where. With creative workflow in place, you always have an audit trail on creative usage, which is paramount when managing talent usage rights.
Product Marketing Management
Now your product specifications can live closely with all creative that pertains to a specific product. A digital asset management platform that has a robust product database can capture, SKUs, detailed specifications such as size, weight and distribution channels, product information documents and link to product creative such as pack shots, advertising and branding. This digital asset management use case is perfect for sharing product information with retail stores and distributors