It is one thing to store all of your digital assets online – but your DAM platform really comes into its own when your assets can be integrated into other systems. Here are some common integrations to look out for.
1. Embedding into Public Facing Websites
Although your creative content is locked down and secure within your DAM Platform – sometimes, it is best to set it free. Your DAM should not be an island – but rather the content hub that can seamlessly interface with third party websites. This is especially useful not only for your own site, but if you are a guest blogger and need to embed images and video. Robust DAM providers enable you to create embed links with stipulation on how the image will be displayed on the page from an alignment perspective. Simply copy and paste the embed code in the CMS page – and voila – your assets are integrated and when you update an asset from your DAM – it will automatically be upgraded everywhere there is an embed link.
2. Sharing Creative in Social Media – Directly From Your DAM
A very popular feature is to share digital assets straight from your DAM platform into social media. The social media sites have standard connectors and when a DAM platform integrates with them – posting to social media is as easy as a click of a button. The title of the image and the description can usually transfer from your DAM to the social platform as well.
This feature is highly recommended as it ensures the correct versions of files are publicly shared.
3. APIs and Connectors
A robust DAM will also have both a push and pull API (Application Programming Interface). What this means is that one system ie. your DAM platform can integrate with another system such as Zoho or Salesforce CRM as well as Sitecore or Drupal content management systems. With APIs – you can literally specify which files are pulled or pushed, which metadata comes with each file, if the file can be resized in the new environment, and other parameters. A connector is basically a Standard API whereby you can literally plug and play your DAM system into another program.